Calorie Counting Cocktails

When you think of numbers for your favorite spirits, what comes to mind?  Price?  Age?  Proof? Now you can add nutritional information, at least for those spirits that are part of the Diageo conglomerate, e.g. Smirnoff and Johnnie Walker.

Click here to read a Wall Street Journal article about this recent news.

While I think Diageo’s move is clever because it capitalizes on consumers’ growing interest in nutrition, it won’t make a difference to me. I certainly have nothing against an ostensibly healthier cocktail.  It’s just that nutritional information seems irrelevant. To make it relevant you probably would have to drink a lot. Think about it this way —  if you’re concerned that too many of your calories come from booze, weight loss is not your biggest issue.